It all started on a Saturday morning with the smell of fresh-cut grass and the satisfaction of perfectly striped turf beneath our feet. That’s when it hit us—why isn’t there a brand that celebrates this feeling? The pride of a freshly mowed lawn, the thrill of game day, the peace of casting a line at dawn, or the rush of the hunt—it’s all connected to the turf beneath us.

So, we decided to create Life is Turf. We were born to bring people together who see the beauty in small details and live for the big moments. Whether you’re perfecting your yard, cheering on your team, or chasing your next outdoor adventure, we’re all part of the same turf-loving crew.

Our first designs were inspired by these passions, and the response was clear: there are a lot of people like us out there! Now, every shirt we make is a little celebration of the lives we live and the stories we share.

Life is Turf isn’t just a brand; it’s a community. Thanks for being part of the journey—let’s keep celebrating the turf beneath our feet and the lives we live on it.

— The Life is Turf Team, Jaime, Matt & Charles