Matt Le Meur
Matt Le Meur is the creator behind Life is Turf®, a North Carolina-based brand covering Bermuda lawn care, backyard DIY projects, and gear reviews.
He's the co-host of Mowing Madness, a 64-team Instagram bracket now in its fourth year, and takes on chalk mural commissions when your space needs something extra.
Life is Turf has partnered with brands including Greenworks, Redmond Re-Lyte, and Simple Lawn Solutions, and more.
Viral Content
American Flag Chalk Mural
Every stripe, star, and edge, done freehand in chalk on a plain driveway. This timelapse is the one that put Life is Turf chalk murals on the map.
Views: 1M+
Likes: 33.4K
Comments: 205
Reposts: 291
Shares: 1.8K
Saves: 765
Hours to create artwork: 6
Total hours including planning: 10
Crispy Edges Tutorial
The full edging process, start to finish: edger for the initial line, rotary scissor to clean up every angle, blower to clear the debris. The kind of before-and-after that makes the whole yard look finished.
Views: 150K
Likes: 802
Comments: 43
Reposts: 6
Shares: 31
Saves: 43
Brands I Partner With
Starts March 1st 2027
Mowing Madness 2027
Coming Soon
Every spring, 64 lawn care creators go head to head in Mowing Madness – a bracket-style competition where the community votes, the stakes are real, and only one yard takes the title. Four years in, it's the signature event of the Life is Turf universe.